HISTORY AND PHILOSOPHY OF THE BRAND
ORIGIN:
Massimo Sforza is a luxury menswear brand created in 2007. However, its soul has much deeper roots, dating back to the 80s. Its creator, Mr. Massimo Sforza, has been involved in men’s fashion for over 30 years. This experience he acquired thanks to successful collaborations with other famous companies producing luxury menswear.
Massimo Sforza graduated from Istituto Secoli in Milan in 1984 and immediately began working with Testoni and Hettabretz. Inspired by the extraordinary talents of his mother, fashion designer Nadia, and his father, leather craftsman Flavio, Massimo immediately developed his first outerwear collection under the Sforza brand. This brand would later become the extremely successful company Sforza s.r.l. In 1994 he began a 14-year, highly successful collaboration with Brioni as a designer and manufacturer.
In 2007, after a period of designing and producing for other brands, Massimo Sforza turned his personal vision of menswear into reality. He opened a new company and launched his own “Total Look” collection under his own name. The brand immediately gained recognition for its outerwear. But that’s not all, he also gained attention and success in each of his new product categories and was eventually called “the Italian Hermes” by one journalist.
The materials used in the creation of Massimo Sforza clothing are fine leather, silk, cashmere, cotton, elite knitwear. At the same time, the production combines the traditions of the Italian tailoring school and modern technologies, including material processing, allowing the creation of both elegant classic leather jackets and waterproof parkas in a casual style. A distinctive feature of Massimo Sforza clothing is a great fit, emphasizing the advantages of the physique and not restricting movement. “A person’s movements create a certain atmosphere that he transmits to other people,” says Massimo Sforza. The brand’s range also includes collections of leather accessories: shoes, belts, wallets, purses, business briefcases, and travel bags.
Massimo Sforza belongs to the top tier of expensive men’s brands, but the designer’s style is not excessive or pretentious. The brand itself is a guarantee of quality, and the fundamental principle of the brand’s philosophy is “premium absolute”.
Each new collection is based on the desire to maintain the image of an elite and exclusive product. The search and purchase of the highest quality materials is the key and the main rule for creating luxury clothing. The collection has everything you need to create a men’s wardrobe, including jeans. But above all, Massimo Sforza became famous for his leather and silk products with very precise multi-colored prints reminiscent of the decor of Italian palazzos.
Intricate silk is mainly used for ties and linings, leather shoes are comfortable, belts and bags are made without pretentiousness, the softest crocodile skin does not shine, it is matte in a modern way. The designer pays special attention to the color scheme – there are quite a lot of bright things in the seasonal collections, but absolutely all items are harmoniously combined in shades.
OUTERWEAR:
When it started in 2007, the Massimo Sforza brand already had a solid foundation based on many years of experience in outerwear. It soon became one of the most famous luxury outerwear brands in the world. This category drives the entire brand. Delicate nappa leather and exotic leathers such as crocodile and ostrich are the brand’s favorite materials. Together with exquisite embroidery and functional complex finishes, all products demonstrate the highest quality standards and unique design solutions.
LEATHER ACCESSORIES
The most exotic and rare materials are used in the production of the Massimo Sforza leather accessories collection. It contains crocodile belts, wallets, purses, briefcases, travel bags. Calfskin, crocodile, ostrich, kid, buffalo – these are the main materials used in the collection.
KNITTED PRODUCTS
The focus of the knitwear collection is on simple, comfortable and versatile shapes that highlight the advantages of the physique. Bold silk inserts and unusual edgings give the products a special status and aesthetics. The finest wool, cashmere or cotton materials are finished with refined details of crocodile or nappa. Both elegant and casual knitwear solutions are offered.
DENIM
The traditional five-pocket clean jeans or “clean jeans” give customers a casual yet chic alternative to wool or cotton trousers. Unique details such as embossed studs and labels, coloured stitching and crocodile details add novelty, recognition and a high-class touch to this chic denim.
SCARVES
Scarves in cashmere or silk, with hand-made fringes. Prints and patterns are specially created to match the linings and other elements used throughout the collection.
FOOTWEAR
The magnificent crocodile skin is the preferred material for this category. Boots, ankle boots and sneakers are presented in it. Fans of good footwear will appreciate the highest Italian craftsmanship in one of the most noticeable accessories that define a person. Stylish and comfortable, made with characteristic signature details. Any pair will definitely become a real decoration of the whole image.
SMART SUIT:
These are luxurious sports jackets made of a mix of cashmere and silk, designed not only for training in the gym, but also in all respects cozy and stylish for everyday use at home or on a walk. Using a top with a hood under the jacket can give a very bold and original combination.
