When mentioning the Escada brand, the image of a solid, respectable lady who prefers a conservative style most often comes to mind. But recently the company has been trying to change this established opinion, developing new collections for progressive and sophisticated girls.
Escada was founded in 1979, when Margarita and Wolfgang Ley opened a company specializing in the production of sportswear. The company was named, surprisingly enough, in honor of the Irish breed of horses – Escada Sportliche Eleganz by SRB.
Later, the Escada women’s clothing line was launched, distinguished by unprecedented chic and shine. Socialites and sophisticated women quickly appreciated the charm of these things – this is how Escada began to gain popularity.
Today, Escada has many brand boutiques around the world, has a permanent clientele, and also tries to experiment with the style of new collections.
The changes in the company’s policy are primarily associated with the arrival of the new creative director Damiano Biella. This young designer decided to increase the number of Escada fans in a rather bold way, focusing new models on young girls.
The latest Escada collections are distinguished by their bright expressiveness, frankness and sexuality, which does not correspond at all to the previous classic style of clothing of the famous brand. Revealing cuts and energetic styles are the main priorities of the new models, designed for young fashionistas. However, this does not mean that the multi-brand company has forgotten its former fans; among the large number of counters in the brand boutiques, many charming new items are also prepared for them.
Despite the new direction in its collections, Escada remains true to its old habit – all products of the fashion brand, from sports sneakers to underwear, are simply strewn with rhinestones. Therefore, sometimes walking through the sales areas, your eyes simply start to dazzle from the excessive shine.
A small disadvantage of Escada clothing is that almost all models are designed for women with an ideal figure, so many average fashionistas will have to sweat a lot to choose a dress that fits them perfectly.
Among the famous clients of the Escada brand, we can name the following stars: Hilary Swank, Naomi Watts, Maria Belo, Angela Bassett, Geena Davis, Sophia Bush. A special achievement of the brand is Kim Basinger’s appearance at the 1998 Oscars in an Escada dress. Olesya Sudzilovskaya was chosen as the Russian face of the company, on whom Escada dresses fit simply amazingly.
Now in Podium stores you can buy a lot of goods of the highest quality: women’s clothing, both for every day and for public events, sportswear, underwear (with the obligatory lace and rhinestones), as well as perfume and accessories.
